Our Approach

ACTA is the Association of Canadian Travel Agencies, a national member-based trade association that represents the retail travel sector of Canada’s tourism industry. Over 12, 000 Travel Agents across the country work in our member agencies representing more than 80% of the travel business booked through a Travel Agency in Canada.

Canada’s retail travel sector plays an important role in our economy and the lives of the travelling public. ACTA’s membership continues to grow and the leadership we provide our Members keeps pace with ever-changing requirements for travel professionals and travelers alike. In today’s complex and rapidly changing retail travel environment we are there for our members.

We are an industry led, non-profit organization that advocates on behalf of members with governments, regulatory agencies, and travel suppliers in the best interests of the retail travel sector and consumers who benefit from the professional services provided by our Members.

Our purpose since our founding more than 40 years ago, is to ensure Canadian consumers have professional, meaningful and ethical travel counselling services by providing effective leadership in matters that impact retail travel industry members and their clients.

We Advocate – to governments, suppliers and other organizations through one strong voice.

We Educate – to elevate industry standards and professionalism through certification, accreditation and other learning opportunities.

We Promote – the value of the retail travel industry to the travelling public and actively position travel agencies and agents as travel experts.

We Connect – our Members with information, contacts and programs needed to achieve more effective awareness and sales.

Our Story